Hi Angel, interesting idea! Certain grocery stores and businesses are in fact trying this (check out Imperfect Produce, Giant Eagle, and Walmart, for example).
An important thing to consider is the impact on farmers with devaluing the so-called ugly produce. If produce already deemed "ugly" (i.e., not grade A) at the farm and consequently purchased at a discount to sell below market rate, how will farmers be able to financially support the cultivation and transport of this produce? It's important to look at how we can elevate the value of ugly produce so that it is priced fairly for the farmer. Long term, doing so can lower the price of ALL produce by increasing profit for farmers and increasing supply. How might ugly produce be sold in a way that doesn't cheapen it?