This seems like such an interesting and innovative way to decrease food waste. A huge issue is that food, especially produce, goes bad before we eat it. Food also gets forgotten in the back of the fridge, and by the time we remember we bought it, it is too old for us to eat it. I love how each section of the product is designed for a specific type of produce and creates the perfect environment for that produce to survive in. I haven't ever really thought about how each type of produce has a specific environment that it will last longest in, and I think having a specific section for each type of produce will also educate people on the proper storage of their foods.
Not only does the product increase how long the produce is edible, it also puts the produce in a visible position so it doesn't just get shoved to the back of the fridge. Keeping food out in the open reminds you that it needs to be eaten, and it also keeps you from buying more at the store. Another problem is that sometimes we forget what food we have in our fridge, and when we go to the store, we buy more. We then have too much of the same produce to eat, and it eventually goes bad.
Have you done any studies yet to see how effective the product is? How much does the Denise increase shelf-life for produce? Your video says that the product can make produce last longer, but how much longer? I am interested in finding out. It sounds like a very cool and useful product.