@Yulianto Hiu I am intrigued that this idea hasn't been publicized before. It's a great idea to get people to consume the items that they bought first. Instead of always picking out of the top (i.e. the newest/freshest). I can relate to this problem because it happens in my own house. I will always see old food sit in the back of the refrigerator or cupboards just to not be eaten. My parents, including me, will forget that the food is in certain areas. So every time they go to the grocery store my mom will buy the same food, or a different food, and it gets thrown on top of the older ones. It's rarely the case where the food is completely eaten before more of it is bought. Most of the time making it so there's extra food that is about to expire. That's why I feel your product could prevent that from happening, or at least reduces the problem. I noticed that a lot of people are concerned with the space. How big is your product? Will it fit into a normal refrigerator? Will it come in different sizes? I am also one of those people. In my house, most everything that we eat is stored in the refrigerator. Besides the exceptions of bananas, cereal and some bread. For me, I would choose organization over space, but in this case space is a priority. In my house, it would be most effective to put your product in the refrigerator. Which as you know, is a limited amount of space in there. Yes you're putting a lot of food in one certain area, but it could provide more hassle than ease. Taking up, say, half of the fridge space, could not work for a lot of people. Having different sizes is something I'm sure you're aware of. As you know you'll need various size versions for this product. I am also curious about how you're going to go about building this product. You'll need a plan, a way to build them, a way to pay for the materials/production and a way to distribute you're product to into the market. As of right now that seems like a long ways away. I wish you good luck in your product and I hope to see it someday in the real world! Maybe even buy one for myself in the future!
e@Neil Trivedi Hello, I was reading through your idea and I realized something. This is an idea that I've never thought about before. I think it's extremely innovative in the grocery store market. Putting a "Keep Fresh" sign next to every item seems a bit tedious, but I feel it could save a lot of wasted food. When you think about it, a good majority of the food that's thrown away is in our homes. Food goes bad, so people toss it. Whether it starts to discolor, smell bad and even taste bad, its not edible anymore in the eyes of most Americans. With that in mind, I think every grocery store should have these signs. I can tell you from my experience working for Hannaford that those signs would come in handy for a lot of people. I was asked many times what the best way for storing certain food items was and I'll tell you this, I had no idea. Even though I worked there, I had no clue. Besides the way my parents stored the food in my own home. Not only would it help customers, but it would help the store. Maybe it would allow people who normally are picky, to be able to buy items they wouldn't typically buy. I like the phased approach that you have presented. The first step is simple, convincing grocery stores or farmers markets to implement a sign that helps customers learn how to store their food. The second step will need a lot more research and support. To create a app is the easy part, getting people to use it is the hard part. Maybe when you produce the "Keep Fresh" signs, include a section that just says, "Check out our app 'Keep Fresh'", or something like that. A way for the customers to know that they can easily keep track of their food and remember how to store it. Also, I like the "smart fridge" thought that your refrigerator can have wifi and you can interact with it, so it tells you when food is about to spoil. That technology seems like it's far away, but it is being worked on so it could be a possibility. Not only is this an amazing idea, it is extremely simple. Anyone who can read and has access to a phone and internet can help the food wastage problem!
Hello, I am from a small town in Maine called Veazie. It’s an extremely small town with approximately 2,000 people. It doesn’t have much, but what it does have is two fairly big neighbors. Orono, which holds the University of Maine, and Bangor, which is the third largest city in Maine. Bangor is a much larger area with more resources and people to provide for the city. Clearly you’ve thought about expansion, since you’ve had interviews with the likes of Vice, NBC, and CBS. I was just thinking about if your company set up shop in my city of Bangor, or maybe even Orono. There will obviously need to be a system in place for this to work. A way for the bread to be picked up from each location and delivered to every site. I saw that you talked about the initial problem of wasting bread in depth, but do you have a structure in place to carry out your ideas? If not, you could go around to the various bakery’s in Bangor and they should be able to help you out with your problem. If that doesn’t work, you could look for alternative ways to make your beer here in the United States. For instance, Maine has a large potato crop which most definitely could be used for making beer. Just like bread, potatoes are thrown away and wasted just because they look a certain way. Not to mention that they have to meet a certain standard. Looking different doesn’t necessarily mean it’s in bad shape or inedible. That could be worth looking into if you ever expand your business to Maine. I was wondering if you’re at all worried about a profit. I read that 100% of all your profits are poured back into fixing the broken food system. If that’s the case, then how are you going to pay for the expansion of your company? With your profits going back to community-based food waste projects, how are you going to pay for the collection of the wasted bread, the production of Toast Ale, and then the distribution of Toast Ale? It just seems to me that is going to cost a lot of money. Other than that I’d be really stoked to see your Toast Ale here in the USA, or even Tater Ale in Maine!