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A video based app which allows users to tell their smartphone what food is in storage so that they can discover different meal options.

A video based app which allows users to tell their smartphone what food is in storage so that they can discover different meal options.

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Yetunde commented on WINAH (Women in Africa Hub)

Hi AMPLIFY Team  

It's lovely to hear from you. We have some responses to your questions:

"What is the content of your training and activities? How will this be delivered? What is the time span for these workshops and partnerships?"

The model for WINAH is a year-long project for the participants who will commit to weekly presentations and sessions. The WINAH model is composed of weekly classes (Cohort 1) and individual consultations with business coaches (Cohort 2). Cohort 1 will host combined classes for both sets of beneficiaries. At this stage they will be taken through basic business principles such as market research, marketing strategies, cash flow statements, income statements and human resource management etc. The mentee-mentorship relationship is active in this time such that the younger girl is learning from her senior business leader while together they implement the WINAH content and improve the senior woman's business. The beneficiaries will also have access to group discussions in this time where they can draw on the collective knowledge of the group to improve their business and discuss class content. Cohort 2 will focus on individual sessions for both beneficiaries. We will help scale the senior women's business with finance according to how well she performed in Cohort 1. We would also take on the younger girl's idea and push it for start-up development at this stage. Her participation in Cohort 2 is also dependent on performance in Cohort 1. She will be provided with financing, network access to make her idea work and support from WINAH business coaches.

"You listed a high number of lives improved, but with no detail, and we are keen to know more about your work! How have these lives improved? How are you measuring this impact?"

Impacting Youth Trust uses monitoring and evaluation tools such as questionnaires, focus group discussions and site visits. Questionnaires are conducted before and after the completion of programs in order to capture the before and after effect of interventions. This has helped report generation for Government stakeholders. We also conduct field and follow-up visits with the beneficiaries, access school reports of the children in our programmes before and after our interventions to establish whether there are significant change in the children’s education results. We also conduct sessions where our team observes in the behavior and interaction of the children with themselves and the teachers. We follow-up with the children after a period of two years to evaluate our impact in their lives. Typically the children's grades will improve through a number of our interventions like the Stori Yangu Literary Project and Libraries for Dreams. We have seen a reduction in teenage pregnancy and HIV rates with our Adopt-a-Treeling Project. We have also improved access to school infrastructure with our work with the Starehe Constituency; we have implemented changes that have seen 16 primary and secondary schools benefiting from the construction of perimeter walls and the removal of asbestos roofing from the schools.

"Tell us more about your users - what is the background of the women you hope to reach? What kind and size of business do the older group manage?"

We're looking at two different types of women. The younger woman is defined by a Grade 12, diploma or degree education and she has never started a formal business before but she wants to. She sits in the lower to middle income range and is located in Kenya. The older women has been running her business for 1 - 2 years and is either the sole employee of the business or has 1 - 2 employees that help her. Her business sits in the retail trade, clothing manufacture, restaurants, bars and canteen, social work activities, food & beverages manufacture, agriculture or accommodation industries. Her business is classified as a small business according to approximate income measurement. The older woman supports her community with her business and may have gotten family to work with her. She needs help with getting some of the fundamental business practices right, while expanding her market and increasing her capacity when the demand arises.