Christoph thanks for your valuable input, the incentive for companies would be more products sold, enhanced customer loyalty..the customer would buy more of their products to collect the requisite point and for the winning companies there would be a higher recall value.

The complete value chain..well that would have to be worked upon :) but it should be able to follow the loyalty bonus points used in aviation industry. For undertaking the project the organization might require a project management team or could have a team of volunteers from the organization willing to work on social venture.

I don't know if I answered your question but would love to get more inputs from your side. Thanks.