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I founded Girl Gone West - an agency focused on digital commerce and customer experiences. This means compelling calls to action, user motivations and mindsets, intuitive experiences and simple solutions to business challenges. I geek out on what compels people to take action.
This community likes a challenge. So do I. I also like ideas. And people pushing one another to make ideas even better. I'm in awe of what can happen here. It's incredibly exciting.
Very nice to meet you.
Thanks to you both. I'm new to engagement here and this is so fun.
I think the points about internet access and in-the-moment decision making are so key. Your comments made me think of the Amber Alert system that is used in CA when a child is abducted. Karolle - A twist on your idea is having a text alert system that is fueled by women who give a vehicle identification # of drivers to avoid. So women have a go-to list of vehicles to avoid in hand. Drivers know they can be "black balled" by their behavior.
If vehicles change drivers for different shifts it doesn't work but there's something in this...
Very nice. Thanks Suzanne. The pre-screening is definitely interesting. Saw this this morning as well: http://openideo.com/challenge/womens-safety/research/the-lyft-or-uber-models-rebranded-and-revised
Hi - Want to 2nd @John Coe's point about the Home Fronts being a benefit for the shop owner and the women. I think this is key - to success and to empowerment. Very nice.
I like that these could also serve as meeting points for women to walk home together in groups (or with a host from one of the local businesses). The solo walks home from company bus drop off points have stuck with me from the research phase.