The media environment in our country is one which has not yet properly valued the essence of professional journalism. The impact and importance of well told stories that truly make a difference and create awareness in a meaningful way has not been given attention because the big giants in the industry have sacrificed all that for a quick buck that comes in many forms but mostly in the form of employing people who have not had proper media training. The Media Challenge Initiative is that strong Force that has come to stamp its feet and redefine the meaning of professional journalism in Uganda. The Initiative values the Agenda setting power of the Industry and seeks to set a standard of how that power can be used to make an impactful difference in the economic, social and political conversation in our Country today. As a beneficiary and a recent award winner, I have been among the lucky few who have managed to rub shoulders with the strong vision of the Media Challenge initiative. The team is dedicated, passionate and very enthusiastic about what they stand for. They have given a platform to many Media students like me to learn, grow and Improve. Most importantly, the platform provides real hands on experience for upcoming journalists that will be able to transform the media environment as we know it today. If anyone is looking to offer support to the next generation of resourceful and brilliant people , the Media Challenge Initiative is it.