Thank you for bringing up this point David. Of course, a posible counterpoint is some good is better than no good, so at least CCE is doing something here. The counter to that is openIDEO could've gotten a more conscious sponsor (whose raison d'etre also matches their talk) than one of the world's biggest purveyors of soda, tooth rot, high fructose corn syrup and aspartame. Smells like greenwashing a guilt complex to me. Clearly, there was a lapse in thinking here, and in connecting the dots.