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Alejandro commented on How might we establish better recycling habits at home?

Thank you for bringing up this point David. Of course, a posible counterpoint is some good is better than no good, so at least CCE is doing something here. The counter to that is openIDEO could've gotten a more conscious sponsor (whose raison d'etre also matches their talk) than one of the world's biggest purveyors of soda, tooth rot, high fructose corn syrup and aspartame. Smells like greenwashing a guilt complex to me.
Clearly, there was a lapse in thinking here, and in connecting the dots.