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Digital Marketing Strategist
"A foolish consistency is the hobgoblin of little minds."
Over 13 years of digital marketing strategy and emerging technology experience specializing in entertainment. From leading brand digital marketing to leading Innovations teams across brand needs at an advertising agency, my focus is on providing solutions to brand challenges and connecting to the audience in authentic ways translating for the brand and for the consumer. I am a cultural anthropologist.
Specialties: Strategy, partnership building, emerging technologies, social media, digital marketing, entertainment, problem solving & branding/identity
Digital marketing strategist and consultant.
Recent Work Examples:
Netflix Original Programming Strategy
End-to-End strategy from consumer targeting, insight, reference, & mood boards for internal & agency delivery for positioning
Smashbox Cosmetics iPad Application
Challenge: How do we engage our consumer in-store to drive sales?
Solution: Build an in-store iPad application to sit in the gondola (shopping kiosk) to engage the consumer with product information and to provide some fun around the make-up experience
Smashbox Cosmetics Youtube Campaign
Challenge: How do we engage our target consumer online around our hero product?
Solution: Leverage actress Kristin Chenoweth and Youtube beauty gurus to organically connect with our audience and start the conversation. Utilize a sampling campaign to give away primer to trial the product and drive purchase.
HBO Punchzone Prototyping & Execution
Partnered with the NYU ITP team to prototype an accelerometer design built into a boxing glove meant to bring the force/speed of a punch to the live viewing experience of boxing to engage the viewer.
Daily Marauder/Huffington Post: Dig in on media and technology trends. Provide editorial commentary surrounding current developments to shed light on new products and strategies.
Wadjda is a precious film about a 10-year with fire in her spirit living in Saudi Arabia. Women in this part of the world have to keep themselves hidden. Bikes are for boys. Wadjda decides this is a ridiculous rule and breaks the ceiling by settin
Pardon the delay. I missed your response. I am so inspired by your idea about the presence app. I used to watch action movies and marvel at how the hero always seemed to sense of everyone in a room, even though, I seem to employ tunnel vision. Ear buds in NYC were the perfect deterrent to cat calls but also brought on potential danger. I think the idea of being safe is connected to feeling like you have control of your personal space.
To this end, I thought of another shield. You'll like this. I have these shoes with spikes on them called the Hellraisers (remember that movie from the 80's?) I wear them often when in NYC because especially on the subway, people start giving me room. They do sincerely draw blood and my ankles can attest to the damage. The shoes make me feel safe and hence, give me confidence.
I really like the panic button concept especially as connected to a simple function like volume change. In college, we had emergency phones throughout campus with blue lights glowing on top. My college campus was in Providence, RI so hardly a crime zone, but I always felts safer near those blue lights. While an app would be especially pertinent in the US and other wealthy nations, perhaps the simple emergency phone (free to use to call for help) would be a simple solution in low-income neighborhoods. Its so simple I have to imagine it must already exist?
I love your points about mothers and men in promoting healthy roles for women in culture. Igniting this along with personal self-confidence is wonderful. To this end, here's a link to VP of NIke Basketball, Arturo Nunez talking about promoting a healthy paradigm of masculinity. http://www.youtube.com/watch?v=hQsmwivCId8 Rather than man exalted by sexual prowess and athleticism, what if a brand focused on his exemplary fathering skills?