Hi Virginia! Thank you for your message here. End of challenge and people still engaging and asking questions, so interesting :)
Actually this his is a great point. The stage we would define messages, timming and target would be in the planning phase. As the brief wasn't that broad, I couldn't specify anything rather than a compelling concept and it's possible applications.
I hope I could answer your question. Have a great week!
Hi Amanda! Thanks for your feedback, made my day :) I think that was my first thought when I started this project, trying to first use design to consolidate OpenIDEO as a brand. I think by doing that, and being more consistent, the messages and call to actions (regardless of the challenge) will be more powerful and more recognized by people. Thanks again!