OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Profile

Recent contributions

(1)

Contribution list

Often if people are attracted or read communication on recycling they will already be actively looking or engaged to a certain extent in recycling (or at least wishing to find out more and improve). We also need to address the challenge of the uninte

Often if people are attracted or read communication on recycling they will already be actively looking or engaged to a certain extent in recycling (or at least wishing to find out more and improve). We also need to address the challenge of the uninte

Photo of Erica P
4 3

Teams

(1) View all

Recent comments

(3) View all
link

Erica commented on Don't mention recycling

Oh hang on, Isn't coke sponsoring this....... ;) fairly big reach

link

Erica commented on Don't mention recycling

Thanks, I think football teams/ grounds could be a good place (alongside coverage). This has both the option for local and national coverage. Other ideas could include soaps story lines such as in the UK Eastenders, HollyOaks etc. On a more practical, smaller scale level, teaming up with local businesses (or chain) to display locally relevant material on toilet doors etc.

Aspects of this could also be used to link with transparency of where their recycling (or waste) ends up. e.g. visuals of landfill on your normal bin as people have become disconnected from their waste and how it's disposed of if not recycled.
On the positive recycling front there could also be examples of either what products become or almost an encouragement, smiley face, thank you and reminder of the impact that their recycling has made.
For communal bins (for flats etc), perhaps translation into community benefits (what it means locally).
I live in a shared flat, so a simple downloadable (locally applicable reminder) to my flat mates would be useful.

Sorry maybe a few to many suggestions for one idea......