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Often if people are attracted or read communication on recycling they will already be actively looking or engaged to a certain extent in recycling (or at least wishing to find out more and improve). We also need to address the challenge of the uninte

Often if people are attracted or read communication on recycling they will already be actively looking or engaged to a certain extent in recycling (or at least wishing to find out more and improve). We also need to address the challenge of the uninte

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Erica commented on Don't mention recycling

Oh hang on, Isn't coke sponsoring this....... ;) fairly big reach

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Erica commented on Don't mention recycling

Thanks, I think football teams/ grounds could be a good place (alongside coverage). This has both the option for local and national coverage. Other ideas could include soaps story lines such as in the UK Eastenders, HollyOaks etc. On a more practical, smaller scale level, teaming up with local businesses (or chain) to display locally relevant material on toilet doors etc.

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Erica commented on Don't mention recycling

The film industry could be a good start? http://www.theguardian.com/sustainable-business/blog/climate-change-cinema-tv-screens