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Thanks for the clarification!

Mobile saturation may have reached close to 100% in Uganda, but that doesn't mean everyone has a cell phone that can support a program like this... does it require a smartphone? How will you reach populations who haven't yet accessed this technology? Does this project assume that a certain level of technological competence on the part of Ugandan fathers? How can it be simplified? Will messages come in texts, apps, notifications, etc.? Just some of my concerns...
 
I know this kind of thing has worked in health interventions before (with varying costs, I might add). Regardless, it's a great idea, looking forward to learning more about the details!