@ Paul - Thanks for the inputs. I like the scenarios you built here. After reading your comments and going over previous discussions, I think we can say that energy points is a framework that can be used at various customer touchpoints. It would work the best if retailer provides a service model for collecting recyclables, but it can also work independently as an awareness tool along with present recycling systems, I have uploaded an image to explain it better. I will try and build a visual with energy points being used at various touchpoints. As always, I look forward to your inputs. Thanks.
Elisa - great ideas. Getting users to change their behavior and remembering to carry recyclables is an important step. In addition to your novel ideasI was thinking having a reminder service could also be helpful. Other interventions could be some way of compressing the container bcoz thy get bulky if stored for over a week or more. It could be coca cola who designs for recyclability ( having a foldable/easy to compress bottle).
Hermione and Paul - nice builts. I love the idea of liner exchange for recycling. We could also give it away free, if retailers can use it for advertising.