By looking to make better options for food available to small businesses in our communities, we would service a greater number of people, while encouraging further growth in local food production and distribution.
Given the need to motivate the for profit more than the not for profit companies in our society, I will speak more in that light. I think the idea of a certification is a compelling one, but it needs further definition and applied motivation. I think a certifying body that rated/ranked participating companies would be a good start. Build on this by having the body award a prize, on par with something like the Nobel prize, for CEOs that are seen as the most innovative or making the greatest contributions to society in that year would be invaluable. I would add to this cash awards to the top rated companies that participate, collected based on application fees by participants and perhaps through private sourced donations.
Diet and health are understood to be intimately linked, but many of us make poor choices despite understanding this link. I believe this is driven by the cost and ease of access for the less healthy options, with more processed foods being cheaper and more readily available. Given the need to stem this tide, more effort is needed through public and private efforts to change the availability of healthier options, in terms of both cost and ease of access. Local food vendors often look to companies to build their base of available clientele, for example. This typically is addressed simply through available coupons, etc. A first step would be for companies to take a more active role in promoting local vendors that provide healhier meals, perhaps providing promotional additional financial support for reputable, local providers versus your typical fast food vendor.