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Thank you for writing! Your work is inspirational and exciting as well - and we'd very much like to collaborate/partner in whatever ways make sense. Please feel free to reach out to me directly to further explore our mutual programs and opportunities for sharing/collaboration: Kimberly Otis <>

Dear OpenIDEO team,

We deeply appreciate this guidance and feedback. We are taking it into deep consideration as we work in the refinement stage. We'd like to answer a couple of questions right here, as they are not addressed in the questions for the idea entry.

We are very much thinking about scale and sustainability. We believe #ByHerSide can be a galvanizing campaign for our supporters - and all the development work we are doing around building momentum and a larger base of support for WAW's critical work. The team is very excited about it. We intend to raise funds directly from our donor base around the campaign, and reach out to corporate and foundation supporters to raise additional funds for the program. It is a health program, so it actually opens up the door to funders we have not sought support from in the past - such as health foundations and health products and industry corporations. Our team has structured our annual end-of-the-year appeal around #ByHerSide, and to begin the work around a campaign for the program, we already registered the #ByHerSide hash tag.

We can motivate and galvanize volunteers around this campaign - which would energize current volunteers and attract new ones. There is plenty of opportunity behind it as well - opportunities to secure in-kind products and support. Opportunities for coordinated employee opportunities - designing #ByHerSide kits and health materials, and actually putting them together. There is opportunity to involve college campuses - to raise awareness and visibility about GBV and Afghanistan, and #ByHerSide.

In 2016 and 2017, WAW received support from five major U.S. institutional funders, including Carnegie Corporation of New York, Ford Foundation, The William and Flora Hewlett Foundation, The MacArthur Foundation, and the David and Lucile Packard Foundation. These institutions believe in the impact of WAW and its potential to do even more to protect and serve women and children in Afghanistan, as well as help to invoke cultural change. Part of their commitment to WAW is to help the organization leverage their support to bring in additional, new major support. A highly visible and engaging campaign such as #ByHerSide would only strengthen our collective efforts to rally international support for the betterment of Afghanistan women and girls. We will ask our institutional partners to help catapult this effort forward in whatever way they can.

Additionally, WAW will seek the expert knowledge and access of our local, high-level partners in Afghanistan and the U.S. to develop additional new partnerships that will support the success of this new program. WAW works closely with the Afghan government and the United States State Department, the Afghan Ministry of Women’s Affairs, and the Office of Afghanistan’s First Lady. Other partners include the Afghanistan Independent Human Rights Commission, United Nations Women, the United Nations Refugee Agency, and the Swedish International Development Cooperation Agency. WAW is also a proud member of the US-Afghan Women’s Council, the Alliance in Support of the Afghan People, the Afghan Shelter Network, and the Afghan Women’s Network. We will leverage these relationships to establish additional partnerships that can help WAW improve Afghanistan's emergency response to GBV and health access overall.

We are positioned very well to scale this program, as support for it is secured. We have access to thousands of women, children and families every year. With funding, we can very feasibly conduct our #ByHerSide intensive emergency response services, and build in mobile clinics to that response. We can also enhance our existing community outreach and education work to include a curriculum around reproductive health. New partnerships will need to be forged to deliver #ByHerSide kits on a large scale - and that would be our growth focus. It is one of the more exciting elements of the idea - to be able to galvanize community, international, corporate support around meeting the needs of women, girls, families, and health providers in Afghanistan, and doing so through very tangible information and resources - it is exciting, ambitious, and feasible.

As for our end users - would you look through the images provided at the top of this entry? We included client stories in that section as images as a way for us to further share about our end users. Take a look at those stories and let us know if they give you a sense of how #ByHerSide would work - and how WAW helps women and children around GBV.

Thank you very much for this wonderful opportunity and forum. We look forward to more conversation and questions!

Hi Acisda,
Thank you so much for your very helpful feedback. Actually WAW has trained over 305,000 people in Afghanistan on women's rights as human rights, and has a new Men's Movement training program to address the underlying beliefs, norms and practices that condone gender based violence. These programs are ongoing and will complement this #ByHerSide emergency fund campaign.