Contextualize modern heroes - scientists, artists, entrepreneurs - for kids through their own youthful exploits, and use interactive web experiences to inspire readers to follow in their footsteps with activities they can do today.
Ah, great concept! Thanks for drawing my attention to this. :-) I feel it is important for people to consider multiple aspects of our interests when asking these questions, especially when we are young. I enjoyed mathematics as a child, so naturally my father (who worked in an insurance company) suggested I explore being an actuary. That career path, however, is completely contrary to my nature! My meandering path during college got me on the right track. :-)