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Mobile phone penetration globally is changing the way we connect, communicate and, work. Now, more than ever, youth have the opportunity to use mobile phones as a gateway to employment, from the comfort of their communities.

Mobile phone penetration globally is changing the way we connect, communicate and, work. Now, more than ever, youth have the opportunity to use mobile phones as a gateway to employment, from the comfort of their communities.

Photo of Hima Batavia
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Looking for a job is a skill like anything else - some people are better than others. Let's create a program that equips youth with job seeking skills, while establishing a "personal advisory board" to support their future growth and career trajector

Looking for a job is a skill like anything else - some people are better than others. Let's create a program that equips youth with job seeking skills, while establishing a "personal advisory board" to support their future growth and career trajector

Photo of Hima Batavia
4 3

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Hey Avani! I've been thinking a little bit more about this in the background -- specifically around what is the "lean test" we could run, before thinking about investing in building out an application. I was speaking to my mom about resources that she uses, and YouTube, and WhatsApp/Email forwards seemed to be the most popular. Perhaps we should think about how to crowdsource / research some healthy meal suggestions that include substitutes from a shortlist of communities / cultures and write blog posts in a standardized format and see the kind of response we can get from them. Maybe using Medium? Facebook Ads?

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Hima commented on End-to-End Healthy Substitution Campaigns

Thanks Joanna! I've been thinking a little more about this in the background. Perhaps the campaign could be centred around a series of cookbooks, written in collaboration with celebrity chefs known in different communities, that is focused on substitutes. For example, in the Indian community, Sanjeev Kapoor is a pretty well-known and respected chef, who is influential is educating families about food, and healthy alternatives. A cook book focused on healthy indian food, with recipes created by someone like him, could do really well. Another avenue might be working with YouTube stars to do a series on healthy alternatives for various cultural foods. I'll look more into lists of substitutes. Has IDEO done any design research on this topic that can be referenced?

Hey Avani! Great submission. I completely agree that food is such a big part of our cultural identities, that working within those paradigms is important, rather than suggestions that completely rehaul this notion. Check out my post -- I think our ideas have a lot of parallel: https://openideo.com/challenge/healthy-lives/ideas/end-to-end-healthy-substitution-campaigns