Thank you. I absolutely agree with you about the target group populations. I think the school newsletter idea is a good one and can be translated to the university student population as well. I can definitely see uni students reading about this in a school newsletter or a university- wide intranet and being truly motivated to check it out.
I appreciate your offer to assist and I can definitely use assistance on this project in any form as this is my first time on the Open IDEO forum. Julia