Hi Rob. Thanks for share your perspective with me.
Our proposed product is a filter based in a technology in development (our research group discovered an effect of water when it is confined in a carbon nanotube with an apropriate design). This effect can be used to produce 10x cost-effective membranes.
In the middle way, we need solve great problems regarding the control of carbon nanotubes' fabrication and test the efficiency of our product in the 'real world' (to be precise, we have found in increase of water flux in more than 400x, not 10x as we are promissing).
Our market vision is very interesting. If you want to contact me, feel free to send an email to email@example.com