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The key lies in how to better celebrate adults who are behaving responsibly - there is a huge opportunity to profile and to promote the stories of Tanzanians who do the right thing - using SMS, theatre and radio. I'm personally more skeptical about using television as a media in Tanzania given how uncreative much of the production is and how the market is captured so effectively by only a few players

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Kate commented on Social return from investing in child protection

Yes Meena I also work for the Caucus for Children's Rights who have extensive experience activating people to protect children and working with the Tanzanian Government to develop child protection systems. You may also be interested in my research www.doingtherightthing.co that explores how people behave pro-socially and protect children make meaning of their own behaviour.