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I think that this is a great concept. I found the part about the "fight or flight" impulse and the cognitive associations very interesting. Great job so far!

Excellent point! I think an opportunity would be to incorporate a "Gratitude Newsfeed" as a part of a company intranet like FB Workplace so that it's seamless for employees and it becomes part of the company culture to encourage participation on the platform.


Vikram commented on Gratitude for newbies

Fantastic! I think that that encouraging the early adopters to be gratitude ambassadors is a great way to implement the toolkits.