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I think that this is a great concept. I found the part about the "fight or flight" impulse and the cognitive associations very interesting. Great job so far!

Excellent point! I think an opportunity would be to incorporate a "Gratitude Newsfeed" as a part of a company intranet like FB Workplace so that it's seamless for employees and it becomes part of the company culture to encourage participation on the platform.

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Vikram commented on Gratitude for newbies

Fantastic! I think that that encouraging the early adopters to be gratitude ambassadors is a great way to implement the toolkits.