OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign up, Login or Learn more


Recent comments

(1) View all

David commented on Using Packaging for Education and Play

I feel as though I'm a little late to the party here in terms of comments. So apologies if this is stuff you already know or have considered. This kind of piggy backs of YEN's labeling mockups and Caroline Trautner's graphic design comments somewhere below. I've been working for this small foodstartup company, and, as we go, we've been learning the art of labeling. For the sake of this argument, I'm going to break the label into two parts. The "required" information (ie: nutritional information, brand, name, exp. date, even to some degree marketing space*) and the "optional" (in this case the educational and play content). We've been finding the required facts take up a bit more space than initially thought. I explain a bit more below, but as the required parts of labeling grow, it may begin to cuts into the space dedicated to education graphics. So the question in my mind is how to we strike that balance. How do we maximize the education and play aspects of the label, while accounting for potentially changing "required" layouts?

-Perhaps the graphics printed on the inside. You mentioned in some post, the label only has to glue to itself. Am I wrong in assuming the logo can potentially slip off as a sleeve and therefore reversed? If the label is changeable, there's more content in a limited space.
- Or the "required" information only exists as a temporary sticker on the bottom of the jar, or as a removable sticker over the play surface, or even as a doubles as tamper seal for the lid. Most of the labeling then can be dedicated to education graphics. Double sided printing can still be used and the whole label space dedicated to educational graphics.

*Marketing space might be a flawed concept. It's a bit speculative, so I'll admit I might be completely wrong. In my mind, I envision this practice of educational/play labeling gets adopted. Fantastic practice. Businesses start incorporating it. Now let's say in the future there are two competing products on the shelf. Same product. Both with your similar education labeling. In my mind, a business, wanting customers to choose their product over the other, might want to take up more space on their label for the actual sales and marketing. That's my idea of marketing space. How the product sells itself on the shelf is an important consideration for a business. In their mind, the educational side is ineffective unless the product is purchased, so they begin to impeded on the "optional" educational side. So I guess my fears and arguments largely relate to how can I allow for future growth of the "required" side without impeding the educational side. In my mind, since the space is finite and these considerations might be a bit more adaptive for the potential labeling needs of a business, whether regulatory or marketing wise.
These may be flawed concerns and concepts, mostly speculative of future concerns of the business, but perhaps something to consider when approaching businesses with this ideas.

Love the concept. Good luck.