Enthusiastic Communicator, compulsive Thinker, sometime Wordsmith, part-time Lecturer and full-time Mother...
Of Spanish-Danish-English origins, I had lived in 8 countries by the age of 18. This has made me naturally multi-cultural, curious, tolerant and obviously very sociable. I read Law in Bristol Uni. got a Master in Marketing Management and cut my professional teeth in advertising and cross-cultural communication.
I married my Catalan husband just after the Barcelona Olympics and had 3 children who take up the most wonderful part of my life. In my spare time I train students & graduates in Graduate Branding and digital job search and tutor my university students in Advertising, IMC, Brand Management and Design Management.
A little something to get the creative juices flowing - I thought these were wonderful: Redesigned Consumer Packaging Disappears To Eliminate Waste http://design-milk.com/aaron-mickelson-redesigns-consumer-packaging-eliminate-waste/
We're having a look at this challenge at an OpenIDEO meeting in Barcelona tonight... important aspects that I haven't seen mentioned and I hope we can hash around this evening are related to language & culture:
1. high rates of illiteracy among remote populations and how this has to be factored in to any system under consideration 2. hundreds of languages and dialects
Solutions could be in the form of (culturally-relevant) pictograms, codes or symbols... and we need to think about how these 'translate' into SMS messages etc.