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Natalia commented on New Mom's Wish List (NMWL)

Hello Bettina,
Excellent question on who will initiate the wish list. Based on our research, we know it depends on the friendship type. For now, we have decided to engage casual friends (acquaintances) and we know that this type of friends expect a mom to lead - to create a wishlist and share.
The friends like the idea of $20 contribution - feels easy to gift and no need to spend time on researching what a mom would need.
Now, we are still researching what would motivate a first-time pregnant mom to create a wishlist.
Yes, we have been thinking about a baby shower as a trigger to use the wish list. Baby shower focuses on the baby though, and we want to find a right time to focus on a mom. Some of the opportunities we see are:
- pregnancy announcement
- baby shower
- baby birth.

When friends would feel gifting is appropriate. While we are now focusing on "celebrating a new life", on the back of our mind, we are planning for a mom how she could keep herself healthy and happy during the challenging postpartum period - redeeming massage, mani/pedi service or household services, or even requesting a night nurse support.

Regarding expanding support network, anybody who wants to organize the wishlist can do it.

If you are interested to see how the idea is developing, you can join our maillist -


Natalia commented on New Mom's Wish List (NMWL)

Kate Rushton , about the renaming the idea, I assume you are suggesting something more cathing and less lengthy? Any suggestions on how to approach this task?


Natalia commented on New Mom's Wish List (NMWL)

Hello Amy Shick , yes, you are right - "not able to ask for help" is a common theme that occurred almost at every interview we have run at early stages of this project. We have interviewed and then validated our findings with dozens of moms and maternal advocates. Unfortunately, lack of support and guilt asking for help are major contributing factors to postpartum depression, which is our focus at the motherhood design team. We would love to keep you in the loop. You can subscribe to our email list here -