Hi, Kate! Thank you so much for your suggestions- they were very helpful.
How could it scale?
We'd like to start out with small, closed systems like college campuses and event venues. This way, we can learn how Bottlebox can be improved by observing who our core demographics are, how foot traffic flows, whether our incentives work, and how we can better tailor those incentives toward specific groups of people. After gathering data and refining our system, we plan to expand to gas stations and large retail chains like Walmart.
We envision partnering with entertainment and lifestyle companies to create incentives for users by granting them credits toward a product or service of their choice with every Bottlebox use. (For example, 50 refills = a free month of Xbox Live/donation to charity/a bike-sharing pass.)
(This is because people don't use the systems in place that already monetize used plastic. It is harder to motivate people to gather 50+ plastic bottles for a small sum of money than it is to convince them to use a convenient service in order to gain more access to a product that they already enjoy using.)
Our key assumption is that people would not reuse or recycle their plastic bottles unless there was more convenient, easy-to-use, cost-effective and accessible system than the one they were used to. To do this, we'd like to create a system that provides incentives and a cheaper way to hydrate.
We plan to test mock-ups of the machine and mobile interface to answer these questions:
How many bottles can each station store? How big should the stations be?
How can we distribute the bottles?
How can we design the interface to be user-friendly?
How large/heavy can the bottles be?
What signifiers and call-to-actions can we employ to encourage users to use and sign up for Bottlebox?
What incentives are effective?
Thank you for the reminders and we'll keep in touch!