In this Facebook generation, every evolution of media that makes sharing news and information easier ironically makes it harder to keep the content as refined as it used to be. The medium is improving, yes; the same, sadly, can't be said about the professionalism. When I first came in acquaintance with the Media Challenge Initiative in 2014, I was fascinated to see a non-profit arrangement by nationals to mentor professional journalism out of so many of us that were aspiring-but-lost journalists (I was a student of Mass Communication then). At the Initiative, I did not just refine my professionalism as a journalist; I learned from some of the very best. The Initiative has become a bridging platform for younger journalists, both practising and studying, to share with and learn from veteran practitioners in the industry. Meeting world-celebrated journalist Joel Kibazo at the Initiative earlier this year is probably one of the biggest highlights of my career so far. I owe a lot of what I am today, career wise, to the Initiative and I'm proud of their work in the lives of other aspiring journalists such as myself. I'm also proud of their societal role as a media organization, including their recent remarkable contribution to the #HeForShe campaign held by UN Women against gender-based violence. Thank you, Mpindi. Thank you, Media Challenge Initiative.