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I heard this idea one time before, and this platform is the best place to make it real :

Why not building a lego world with our own bottles ? 
-> Change the packaging of a classic Coca-Cola plastic bottle (PET 50cl, 25cl, 1,5L) into a lego piece

I heard this idea one time before, and this platform is the best place to make it real : Why not building a lego world with our own bottles ? -> Change the packaging of a classic Coca-Cola plastic bottle (PET 50cl, 25cl, 1,5L) into a lego piece

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Every changes are driven by Education, and innovative recycling ideas are a big educational challenge. 

More than slow, heavy, boring, it should be catchy, quick and bright : only paying attention is 80% of your work done (back in school, I can te

Every changes are driven by Education, and innovative recycling ideas are a big educational challenge. More than slow, heavy, boring, it should be catchy, quick and bright : only paying attention is 80% of your work done (back in school, I can te

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Alex commented on Building a LEGO world : We are all little Architects

Thanks Meena :) To my mind, before looking at the design, it should be important to understand better the channel / people's need : what I see, it works perfectly for a leisure park for instance, however it is more challenging if you pu it in the fridges on households... That's why making a SWOT (Strength, Weakness, Opportunity, Threat) and then focus more on the consumer journey should be interesting to be able to provide an efficient mock-up. What would you recommend ?

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Alex commented on Building a LEGO world : We are all little Architects

Thanks Fei :) My point would to still have plastic transparent bottles, but the form of the packaging would change from a classic "bottle" form to a "lego" form (not sure if it was clear in your comment)

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Alex commented on Building a LEGO world : We are all little Architects

Thanks Nicole :) what would you recommend ?