I am a Social Media Champion for the Healthy Lives Challenge. Throughout the course of the challenge I will be contributing research and bridging the conversation between Twitter and OpenIDEO. I became interested in OpenIDEO and the Healthy Lives challenge because I get fired up about creating real change for our underserved communities. I am very interested in addressing obesity, especially in Latino communities. I believe in prioritizing structural and systemic change, rather than individual. We have to make the healthy choice the easy choice. It's not a level playing field.