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Good job Kate - I think that study on "Money buys happiness when spending fits our personality" very closely matches what Gianni is suggesting. Although from my read of the study, there is some correlation but I am unclear of how much of a boost it gives you.

Here is a link to a version of the study with the supplemental data included at the end that I've uploaded:

Awesome thanks - will take a look.

Thanks Gianni - it's interesting that your idea is premised around what to -spend- money on instead of how much to save. Financial services I would say usually focuses on the latter rather than the former - usually thinking in terms of how far people are away from their budgets and goals.

I often think a powerful enough 'nudge' is showing people how their spend/saving profile compares to peers - something like "25% of peers save $150 dollars more per week". Or, "You spend $20 more per meal than others people around you". This could be something simple your personal assistant could do I suspect to help improve or direct spend.