I love how this addresses food deserts and could see this in multiple bigger cities - especially if grocery stores are reluctant to open up, this is a great stepping stone to getting healthy food out to places that really need it.
As for profitability - how will you sustain the costs of paying people to man the stands, transport, storage, etc? There wouldn't be enough revenue generated from just selling produce, even if you could get the produce donated for free. You might look into municipal grants or official collaborations with grocery stores?
Also - "High, middle or low income households are targeted through Sprout's distinct brand and value proposition." I think it might be helpful if you focus in on a group e.g. just low income households and think about the specific food & financial needs they have (I would also think mainly low income populations live in food deserts).
Hi Brooke, Love the pop-up club idea! It's something that's been gaining a lot of popularity recently as well (ex: Feastly). I think a key concern would be organization and quality - appointing community leaders or organized spaces might be good to ensure consistent solid experiences. I like how you touched on including local disadvantaged groups too; it'd be a great way to encourage interaction between people from different social classes.
Kate Rushton Thanks for the thoughtful comment, Kate! I totally love all those ideas - I bring lunch every day unless I have a preplanned lunch meeting. I honestly prefer packing lunch when I can since it's healthier, I know what I like to eat, and I bring what I know I can finish. As for the last article, twice cooked food is a standard in Asian culinary culture too, so I'm all for that!