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We highly appreciate your comment. However, our initiative doesn't include SMS text via cellphone. Our initiative is referred to as SMS being acronym for Social mobilization, Money for women, and Service quality promotion. In the social mobilization strategy, we use organized youth groups called Youth Educators for Success (YES) to produce local songs and role plays on issues of Sexual and Reproductive Health, gender rights, Harmful Cultural Practices; record them on mobile memory chips, and distribute to their peer groups so that the youth will listen to the songs and role plays using their mobile phones. They record in their local language of Afar Oromiya. We also have separate groups of women called Be Model Woman (BMW) in the same strategy. The role of a BMW member is to act as a role model to convince another woman in her circle of influence to go to health centers and use SRHS and other health services available.