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Justin commented on 7 Tips on Better Brainstorming

what i am going to say is how i look at coming up with solutions to everyday problems....aka brainstorming...
when looking for a solution; just start out with what you think is cool to you as an improvement to the existing model...why? Because if you don't think something is cool that module it self witch is let's say back when someone decided to make an electric vehicle it could of started out as a way to help save the economy but the next thing once we have a self sustaining vehicle the next thing we are going to do is make it look as cool as possible... so why not flip those around and take something that isn't perfect think of how it will be the coolest... design it then you have a beautiful disaster.... once we feel good about it then we are able to face it with a steady hand, this works for anything but you just need to know when to look at the function side and the appeal side for this to work. Perfect example is a vehicle, you want it to run just as well as you want it to look. unless you rely don't care, but you are reading this because you care....(Thankyou)