There are some initiative in recycling but their problem is they only collect plastic bottles. Theplastic bags are left on the street, not even in the garbage. So on a windy day you mayobserve a bunch of these plastic bags up in the air. That was the jnspiration. And our tutoring business has many other communication ventures. We publish a monthly newsletter, and host an annual festival for our students and top scorers of the academic year get prizes. So, as part of this festivity we can maximize the impact to a greater societal good.