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I totally agree that culture is a great factor that affects to stuburness among elder generations. However, maybe a great solution would be to bring up government iniciatives that offer comapany for old people.
Make having someone helping you something natural when reaching a certain age.

A great initiative raised in Spain was to connect students that leave their homes to study in other cities with elder generations that leave alone to make them company. I hope any of my coments is useful. Hope you reach a great solution.