great insight and yes, I'll use it in my idea generating phase! This is what open innovation is about. I am currently based in Sydney, Australia - an iconic beach city and this issue of plastic especially micro-plastics in our oceans is an increasingly visible issue. Let's learn from cigarettes to eliminate single-use plastics.
Hi Kate, Great simple concept. Suggestions - In terms of test users London has a large Latin American community. Simply go to Burgess Park on a Sunday afternoon and start talking! Also there is an annual Latin American festival and I'm sure the concept of healthy eating and celebrating have synergies. The tracker aspect and connecting different families with each other has merits. Again recruit a couple of families and perhaps give them some group cooking sessions to kick start the process. Often the digital has to be promoted in the physical.