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Imagine an opportunity where all people that are enthusiastic and passionate about the media are able to know what it really means to be on air. This goes beyond the usual. They are training but they actually know that they are being watched or heard. This also means they can get feedback from the audiences back home or from whom ever is watching or listening and guided on what they should improve on.
For many this idea remains on paper but imagine it becoming a reality with the Media Challenge initiative.