Hello Irene! I think Utica College's motivation behind this move is two-fold. First, I think UC actually recognizes the problem at hand and wants to contribute to the reversal of tuition costs out of goodwill. Second, I think that they are attempting to use this new model as a way to increase their revenue--the article mentioned that they are expecting to give out salary raises to some employees after the change! I am interested to see how it will work out for them.