Hey Jack! I love the idea you have here, definitely a case where a market-based approach to development can have a big payoff. I wonder what your experience is with women using your platform and if you've seen any exciting things happening with female farmers' ability to gain access to new markets. I'd be really interested to hear!
I work in rural Sierra Leone with OneVillage Partners (www.onevillagepartners.org) - a much different technological context than East Africa, but we do see a lot of female farmers taking part in our financial literacy program (Nurturing Opportunities for Women or NOW) and it having tremendous impact in their ability to manage their hard earned income. Women are such a powerful force in rural Africa - they hold so much of the responsibility (whether it be care taking, farming labor, etc) but often lack the power and voice necessary to take steps to improve the lives of their families.