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Harry commented on Using Packaging for Education and Play

I really think this is an inspired idea Maurizio, simple but has so much potential! Well done!

I'm thinking that FMCG companies could dedicate 30% of their packaging space to a little tutorial, word-search or health tips such as 'Make sure you wash your hands before preparing food'.

There was an interesting initiative with Coca Cola a while ago where they packaged medical supplies within the full Coca Cola crates being sent to Africa, without the need for extra shipping.