Thank you for your comments Stephen Yungbluth .

We are sensitive to the point you raised about how recipients may feel about receiving messages in the future from deceased loved ones. One of the ways we have handled this is that we don't stream the messages to recipients. Rather, we send them an email that a message awaits them and give them full control on whether to access it at all and if so, when and where they would like to do so. 
We welcome additional ideas from the community on how to approach this important issue.

Thank you OpenIDEO 
I hope that we will get some more great refinement ideas from all of you!

Hi Jamie Whittaker 
Lets definitely schedule a call. My email is dovs@safebeyond.com.
Looking forward to hearing from you.
Dov