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I am passionate about:
Speculative Design and questioning how the world is, to what it could be
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I’m a senior strategist that has spent the last 9 years working on and leading various strategic projects for clients across numerous strategic disciplines. These clients include Nike, Netflix, Warner Music Group, EE, RAF, The University of Oxford and many more. This has included leading strategy across a wide range of industries and briefs, but with a speciality on product/service design. I’ve developed and launched a nationwide digital skills service. Formed part of a design sprint on Loneliness in London. Created a strategic approach for the UK Police’s use of social media. Launched Netflix
I’m one of the community innovation coaches here at OpenIdeo.
Thanks for submitting your idea. I think there are some really interesting elements to it and would love to dig a bit deeper into your thinking. There are quite a few questions below, this is simply because there are lots of elements I’d be interested in finding out more on.
The problem you have identified:
You cover off a few different interesting problem areas, but it would be great to discuss more on the exact problem you’re looking to solve and whether you have got to the root of the issue.
You mention other items being too high cost and therefore not being inclusive. You also mention the low adoption of existing options on the market due to owners not liking to use them due to a negative perception and inconvenience.
I would encourage you to ask ‘why’ on these points a bit more. Why are the current items expensive? What can you do to keep costs down? Why are they looked upon negatively by patients and why are they inconvenient? These feel like the surface problems right now rather than the root cause and I think digging a bit deeper here could be really beneficial for the idea and your solution.
There is always a temptation to go broad with an audience as you want to help everyone. But I would encourage you to define your audience(s) more tightly as this can be really beneficial in the design process.
What stage of their treatment journey are they on? What are their concerns? What does their day look like? What would encourage them to wear your item? Who is telling them to wear it? A richer view of your audience(s) and their experience with this product will really bring this idea to life I think.
Where you see your product in the market:
You mention a few existing products who have belts. It might be interesting to go through a market mapping exercise to see where these different products sit in the market and the gap you see yours filling. This could give people a really clear picture of the opportunity that exists for your idea.
I feel like when these areas are more defined it will bring your solution to life more. I have a few questions that I'd love to talk more about around the solution too, but I think getting a bit deeper into the problem, the audience and where your idea sites in the market would be a great start.
I note that you’re talking about building your solution into clothes or making it so that it can be integrated seamlessly into other outfits. I think this is really interesting and there is another idea on the platform that is in a similar vein that I think it would be interesting for you to take a look at and maybe have a conversation with that team.
I’m Alan, one of the innovation coaches here at Open Ideo. Thanks for sharing your idea, I think it is really interesting. I have a few questions that I think would be interesting to think about and potentially use to build your idea out further.
I think your point around the anxiety or embarrassment an injured individual may feel that may lead to hesitance to call for an ambulance makes sense. I wonder if there is any data publicly available to back this hypothesis up though?
For example, is there any data or qualitative research that shows that people are choosing not to call ambulances for this reason after a fall? Or even the reverse of this, that people are calling for ambulances when perhaps your solution would be suitable, which would, therefore, reduce the impact on the health care service?
Secondly, do you see this as a brand new service or would you see it piggybacking/ being a partnership with an existing provider of ride sharing? It seems to me that the latter would allow you to get to scale quicker and more cost effectively? Teaming their tech and platform with medical professionals who are off duty in the local area or even developing a training programme for existing drivers teamed with your video conferencing idea?
Finally, I think it would be interesting to map out the user journey. As you have two use cases, at point of fall and at point of recovery. So what does the whole user experience look like and where are the challenges that need more thought - for example, having the same driver throughout the whole journey, is this possible if they are an off duty medical professional? What if when you need them they are working in their full-time job?
Be great to get your thoughts, I’m here to help if you have any questions or anything you want to discuss together.
Thanks for submitting your idea, I'm Alan, one of the innovation coaches here at Open Ideo.
I have a few questions that will hopefully be useful to bring your idea to life more. Would be great to discuss the below with you.
> With protection devices already existing, what challenges do you see with these that your idea is solving?
> What more do you know about your audience beyond their age? Do you have behavioural insights, information that paints more of a picture of who they are and what their needs are?
> How are your protectors overcoming the challenges that you see in the current market? You mention high tech, high density, soft materials - do you have any more information on this? This will help bring your innovation to life.
Hopefully, by answering some of these questions it will give a clearer picture of your idea and the challenges that it is overcoming for your audience.