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This is putting friendly competition to a good use. Using any major sport's league as an inspiration, we could organize Neighbourhood Recycling Competitions. 

We would have to monitor the amount of recycled material produced by each neighbourhood

This is putting friendly competition to a good use. Using any major sport's league as an inspiration, we could organize Neighbourhood Recycling Competitions. We would have to monitor the amount of recycled material produced by each neighbourhood

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Ignacio commented on Track your trash

Andreas, great idea.

I think that part of the problem has to do with the concept of "trash ownership'. Once we throw away something we probably never give a thought to what happens with it. Perhaps, unconsciously we believe that it simply "disappears". But if we knew how much trash we were generating and where it all ended, we might become more conscious about our lifestyle.

This idea ties in nicely with one of my posts about using this data to sort of implement some sort of gamified system and get people to care about how much they recycle.

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Ignacio commented on It's a branding and design matter

Hi Luisa!
I'm from Mexico but lived in Barcelona, Spain for 18 months while doing my masters. It just happens to be that I worked as part of team doing innovation consulting for a oil company that wanted to achieve basically the same thing as this challenge.

In Spain they have coloured recycling containers pretty much on every other corner, yet we were surprised to find that still many people didn't recycle. Our research found that in a great majority of cases it had to do with the simple fact that people didn't think they had enough space in their apartments for separate trash cans, so they ended up throwing everything in the same bin.

We proposed redesigning the bins, perhaps in a more vertical fashion, rather than horizontal, so as to make better use of the space in the already small apartments.