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Reny commented on Nielsen Report: The Digital Hispanic Consumer

Bettina, Thanks for your note! I will try to find some research published by Latinum that breaks out Spanish-leaning Hispanics and the different socioeconomic segments x technological adoption. A few years ago, Spanish=leaning Hispanics were a few percentage points behind other Hispanic segments in terms of smartphone adoption. Some of that has been bridged since the smartphone is a sole digital screen for many Hispanics without broadband access or a personal computer at home. Spanish-dominant Hispanics are also more likely to adopt non-iOS smartphones, so it's important to consider various operating systems and manufacturers when designing technology for all Hispanics.

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Reny commented on Nielsen Report: The Latina Power Shift

Agreed!

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Reny commented on Nielsen Report: The Latina Power Shift

Can't wait for #LULAC!