Profile

Reny

Show my name on the attendees list for events I am attending: Yes

LinkedIn: http://www.linkedin.com/in/renydiaz

NBCUniversal

Last activity: on 25/06/2015

Joined: on 06/05/2015

Design quotient

Research

118pt

Idea

0pt

Evaluation

2pt

Collaboration

27pt

Total

147pt

Recent contributions

(6)

Contribution list

Hispanics are ahead of the digital curve.

Nielsen Report: The Digital Hispanic Consumer

Hispanics are ahead of the digital curve.

2 5

Reny

Updated on 08:40, Jun 01, 2015

Latinas have recently and rapidly surfaced as prominent contributors to educational, economic and cultural wellbeing.

Nielsen Report: The Latina Power Shift

Latinas have recently and rapidly surfaced as prominent contributors to educational, economic and cultural wellbeing.

4 5

Reny

Updated on 08:37, Jun 01, 2015

Nielsen's weekly time spent in hours/minutes across all forms of media for Hispanics in the US.

Nielsen Hispanic Media Universe

Nielsen's weekly time spent in hours/minutes across all forms of media for Hispanics in the US.

3 3

Reny

Updated on 13:20, May 13, 2015

View all contributions

Reny commented on Nielsen Report: The Digital Hispanic Consumer

15:22, Jun 03, 2015

Bettina, Thanks for your note! I will try to find some research published by Latinum that breaks out Spanish-leaning Hispanics and the different socioeconomic segments x technological adoption. A few years ago, Spanish=leaning Hispanics were a few percentage points behind other Hispanic segments in terms of smartphone adoption. Some of that has been bridged since the smartphone is a sole digital screen for many Hispanics without broadband access or a personal computer at home. Spanish-dominant Hispanics are also more likely to adopt non-iOS smartphones, so it's important to consider various operating systems and manufacturers when designing technology for all Hispanics.

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