Bettina, Thanks for your note! I will try to find some research published by Latinum that breaks out Spanish-leaning Hispanics and the different socioeconomic segments x technological adoption. A few years ago, Spanish=leaning Hispanics were a few percentage points behind other Hispanic segments in terms of smartphone adoption. Some of that has been bridged since the smartphone is a sole digital screen for many Hispanics without broadband access or a personal computer at home. Spanish-dominant Hispanics are also more likely to adopt non-iOS smartphones, so it's important to consider various operating systems and manufacturers when designing technology for all Hispanics.

Agreed!

Can't wait for #LULAC!