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Everyday users of fossil fuels, including electricity, natural gas, heating, and gasoline, on a high level knows that they are:
1) "Causing health problems to themselves"
2) "Damaging our Earth"
3) "Attributing to natural disasters"

The harsh r

Everyday users of fossil fuels, including electricity, natural gas, heating, and gasoline, on a high level knows that they are: 1) "Causing health problems to themselves" 2) "Damaging our Earth" 3) "Attributing to natural disasters" The harsh r

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Hi Natalie,

Thanks for your comment! I envision this being an idea that should be educated to different business marketing teams or different agencies as this is an approach that is slowly getting more popularity towards user centered designs, thus the entire idea of making REs a language that makes sense to end users.

Currently, I think the first step is to get large companies on board. Possibly ones such as car manufacturers (eg. Lexus). As the trend is going towards hybrid cars, they seem to be stuck with the corporate feeling in terms of language use. After browsing on multiple car manufacturer sites, as an example, they seem to highly use words such as miles per gallon. Rather, they could change to "by buying our cars, you can save $100USD per month on gas!" These are more meaningful descriptions from an end user's standpoint.

Companies need to change their focus, and ask "why" should my clients care for RE? In the above case, the reason would be to "save money."

I see this idea a good start to promoting renewable energy because it starts to change corporate cultures. It is a marketing tactic companies can adopt.

Thanks!