"Far better it is to dare mighty things...[and know victory, defeat and self]"
Market Researcher and Information Designer with a bias for Ethnographic Research Strategies and Co-Creative Design Processes practiced mainly in Sub-Saharan Africa. This is not how it started, however. Trained as a graphic designer, I was intrigued by how people understood symbols and other visual communication artefacts so I took the postgraduate route to finding this out. Along the way, I worked in market and social research which differed so much from design in that it actually considered the user; hence the ethnographic and participatory bias to the work I do.
Thanks for your Pacifique. I do not think the main problem is quantity or quality - many small-holder farmers are rather good at growing crops and rearing animals and do so so intensively that they produce higher yields in relation to the amount of land they utilise. This is the paradox which leads to waste and spoilage, hence this important challenge which seeks solutions to a big problem. My view is that most attention is focussed on loss and spoilage prevention (which is a good thing) and much less on what to do with what would still remain in the farmer's hands even after these efforts. More like how to reuse, recycle this produce.
Hello Pacifique, given the challenge presented by 42% of farm produce being lost or spoilt, I, like you, are exploring (1) ideas around "repurposing" produce which would otherwise spoil into another product (e.g., your idea of making liquor from over-ripened bananas). This provides another avenue to address the challenge, additional to (2) reducing on-farm loss or (3) enhancing farm-to-consumer throughput. In my view, these three options ought to be explored if we are to put a dent on that 42% figure.