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Efren commented on NIKE SHELL

Hello Elena,
Thank you very much for your comments! Our intention was to create a product that not only aims for similar customers, we also wanted a product that responses to our contemporary way of life, customers are more and more demanding when it comes to buying personal objects, we believe the final design that we achieved and the circular economy that represents this product with the recycled material can make it's way to a premium product. We really hope this Idea makes it to the end so we can continue doing research and making more prototypes to finally develop an excelent case for demanding people.


Efren commented on NIKE SHELL

That’s exactly what we are thinking, thank you for your contribution to this process. It’s great to work with the community and listen to all the doubts and opinions they have to say based on their personal experience. Have a nice week!


Efren commented on NIKE SHELL

Sorry for not answering before, we were really committed to finishing the prototype.
We cannot upload more information but I will try to explain the plan briefly.

All fabricated shells are designed to be 100% circular in nature. The fabrication process is flexible enough that old shells can be re-milled and then recycled into new protective shells for other clients. One possible way to facilitate this circular process would entail the following customer/product journey:
1. All cases are fabricated with a serial number and pre-paid return label to ship the product back to the SHELL factory.
2. When a user no longer needs their shell, they should avoid putting this product in the trash! Instead, they should take it to the nearest post office with their serial number and postage label to mail it back (without cost to the user).
3. This material will then be reintegrated in the fabrication process for new cases.
4. When a user returns a case, they are awarded a credit (points, or perhaps dollars) proportional to the weight of the material returned, which they can then use towards the purchase of additional protective shells.