This strikes me as a brilliant yet simple idea, and eminently practical. I do think it has the potential to transform the way in which parents and children access the basic building blocks of English literacy, and I have no doubt that it could work in other languages too, given suitable adaptation. It certainly deserves to be funded as a pilot. This will not only give the opportunity to prove the concept in practice, but also to look at how to build effective links with the formal teacher training programmes, and with mainstream KG and primary school. Its impact will be greatly enhanced if it complements the rest of the system rather than being something separate from it.