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I think Meena was referring to Apple with a capital A - as in iPhone packaging. :)

Thanks for commenting on my idea, Nick.

Many people take recycling to supermarkets already, so this idea would basically make that a little easier. It would also take away the confusion and complication. For example, a Waitrose might accept plastic bags, film, etc, but Tesco doesn't. Each supermarket has different facilities in the car park. My idea is that they all have the same and they are all easily identifiable.

The main point about the BRC scheme is summed up in the "Check local recycling" label. If you didn't have to bother checking, but instead could go to any supermarket car park and find the recycling bin that is easily identifiable because it's the same colour or has the same symbol, then surely more people would do it.

If the industry introduced this, my hope would be that local government would follow because they'd be worried about losing their current streams of recyclable material and feeding their existing contracts. That would make it even easier for consumers.

I'm not an expert on recycling, but the most common complaint I hear from both consumers and the industry is that the variety of local government schemes make things more difficult. This idea bypasses that problem to some extent.