Christel, thanks for your post, you made me hungry. You bring up good points regarding the waffle cone versus cup issue. I have a slightly different reason for choosing a cup even though I love the waffle cone. I tend to eat slowly and when using a cone, the ice cream starts leaking and making a mess before I finish. What do you think about a waffle cone cup? I could have my cup and eat it too!
Mats, great question, thanks for asking. One option is if organizations that create and use plastic in their products and packaging partnered with recycling facilities directly I could see fees being waived and depending on the quantity and/or quality of the plastic, higher grade vs. lower grade, you could make money recycling. Currently, very few organizations take a circular approach when designing their products and packaging but if they did they could re-coup a significant percentage of the original cost. During our interview with Rachel, she outlined the costs they incur as the plastic is re-introduced into the supply chain and it isn't cheap. Many of the local recycling facilities have closed in recent years, financially it was too hard to maintain a sustainable business.