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Rachel commented on –big data designed for small farmers

Hi Georgia,

I like your idea and that you have had your time to learn what is happening on the ground. As you have answered to Shola's question your main target is the growing younger generation. My question is, being a young Kenyan farmer myself, what different product is your team bringing to the ground ?
Kenya is indeed in the forefront when it comes to technology and mobile penetration and we already have several similar products in the market that we are accessing, .g. M-shamba that collect the data, link us with markets and even transporters so as to help reduce the time taken between farm gate and the market(hence tackling post-harvest losses)
Will/ can your team take up a more direct approach towards pre-harvest losses that some are not doing as yet in terms of the mobile-come-data approach?